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“Until you spread your wings, you’ll never know how far you can fly”
This is a quote that I have framed in my office, and I think it applies well to why I’m starting this blog. More than anything, I have a robust hunger for knowledge and believe that in order to become a well-versed publicist that I need to experience a variety of tools firsthand.
For PR practitioners, having the ability to understand multiple channels, whether it’s launching a blog or creating a SMR (social media release) or developing a Twitter presence, is arguably the most important thing you need to succeed in this business. Clients rely on our insight into the best ways to accomplishing goals. But for us to correctly identify a strategic plan, we need to individually seize opportunities to experience new things on our own and be willing to take risks in order to offer up the best professional counsel possible. So here I am.
I’m not expecting to reinvent the art of blogging or to have everyone agree with my posts. All I want is to create another channel for PR conversation and hopefully you will participate and we can teach each other some new things along the way.
Thanks for checking this out and I hope you become a frequent visitor and contributor.