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Where is the one place kids and adults whining and crying about everything and everyone in sight? That’s right, at the airport.
Whether it’s passing through security at Newark Airport (NJ … but really NYC) this morning or reading Tweets about the nerve of the TSA (Transportation Security Administration) to make the security line 10min longer so they can take extra security measures, people do not like being inconvenienced. Let me state for the record that the TSA can scan my bags, make me walk through an X-ray machine, and even force me to show up a few minutes earlier if it means I’m going to be just a little bit safer in the air.
This is an issue that millions of Americans have been vocal about and the TSA would be wise to spend a couple dollars (we know the airlines have it thanks to those checked baggage fees) towards a short-term PR campaign to turn a negative situation into, at the very least, a neutral one. @TSABlogTeam – Do the right thing. Issue an RFP.
Here Are My Top Four Things the TSA Should Do Immediately:
- Stop sending canned messages on Twitter. Customize. Personalize. Incentivize.
- Create video’s that inspire us, not ones that put us to sleep: http://www.youtube.com/user/TSAHQpublicaffairs
- Put faces to go with the names on your blog (tsa.gov/blog). I want to know exactly who is communicating the messages you put out there. Ditto Twitter.
- Clean up your Web site. Way too many links and tabs. One word. Simplify.
What would you add to this list? Would love to hear your thoughts!