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I don’t know what’s been the bigger trend lately, the New York Mets losing or its PR department getting embarrassed? From Willie Randolph being fired in the middle of the night to the recent public debacle concerning Carlos Beltran’s surgery, it’s long overdue that the Mets evaluate their communications strategy.
After reading comments from blogger Matthew Cerrone (@matthewcerrone) of MetsBlog.com regarding the Mets PR department, it’s abundantly clear that not only do the Mets not understand how to handle internal and external issues, but the people that report on this team don’t get it either. For the record, I love Matt’s blog and generally agree with his views, but he’s in the wrong here. In responding to a post by Anthony De Rosa of Hot Foot, Cerrone takes the point of view that Mets PR Director, Jay Horwitz, is one of the best in the business and that he’s not the one entirely to blame for all of the Mets PR issues. I’m here to counter that point.
When any sports team fails to perform to its capabilities, what happens? The general manager and/or head coach get their walking papers. So why is it any different when a PR department consistently fails to do its job? I’m not necessarily calling for the Mets to replace Horwitz and throw all the blame his way, but enough is enough. Make him a consultant or give him a ‘ceremonial’ goodbye like the one Florida State gave Bobby Bowden. I think every Mets fan would agree with me that they are tired of being the laughingstock of baseball and that it’s time for a change. Bottomline, it’s time for a new communications strategy, better tactical execution, and a change in leadership.