How to Get a Higher Salary as a PR Professional

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HR pro Lisa Hutchins offers advice on how to earn a higher salary

Determining your worth should be a huge factor in your negotiating a higher salary for yourself, and with that in mind I’ve provided a checklist that all PR pros should follow heading into an annual review.

1. Documenting your progress is something that you should never shy away from.

2. Keep files such as examples of your best work, client or co-worker emails to your manager “for a job well done” and any other recognition you have.

3. If you got a top placement in a newspaper, magazine, radio or television spot, keep those placements on file as well.

4. Be sure to self-review yourself throughout the year to monitor your progress so you are able to secure a higher salary during your annual review.

5. Don’t settle on a certain salary that you would like – after all, who doesn’t want a very high salary?  Be realistic with numbers that you are comfortable with.

6. Most importantly, review your job description and consider what’s expected of you and whether the salary your company is offering    adequately covers those expectations.

7. Talk with your mentor about your approach and be sure to speak with your HR representative, who can help prepare you with getting that higher salary.

8. Caveat: Evaluate the financial status of your company. If you have lost clients in your group, you may have to negotiate at a lower scale.

9. Do your research on salaries for your level and experience before you successfully negotiate a higher salary. PR Week publishes its yearly Salary Survey and Guide based on cities and titles, with an average of salaries and the median salary for the position.

Lisa Hutchins is a human resources professional who has previously worked at leading PR firms such as Ruder Finn and Cohn & Wolfe. A frequent contributor to PR at Sunrise, her responsibilities have included recruiting, employee relations, and miscellaneous employee changes. In addition to her HR experience, she has also as a PR pro on an array of accounts and campaigns, including GlaxoSmithKline and Pfizer. Follow Lisa on Twitter via @lisahutchins.


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