We all know by now that I like to have a little fun on this blog, and based off the popularity of my last “Top 10” post and an inspiring recent article from marketing CEO Lee Odden (@leeodden), I decided to write another list.
For those companies that are still operating in the stone age and ignore the fact that 127 million Americans alone use social media, this list is for you! So without further ado, here are the top 10 excuses companies still use for not investing in social media.. (imaginary drum roll please)
10. We don’t have the resources.
9. Can’t justify the costs because it’s too difficult to measure success.
8. Our company just isn’t ready for it.
7. It’s only good for consumer brands.
6. We have more important things we need to focus on first.
5. The audience isn’t quite big enough.
4. Our customers don’t really engage in social media communities.
3. We can’t compete with larger competitors.
2. There’s too many networks to keep up with.
And the number one excuse companies still use for not investing in social media..
1. It’s a fad just like MySpace was, it’ll pass.
*Editor’s note: I’ll be publishing a response next week that gives suggested tips for the next time you encounter this challenge.