Top 10 Excuses Companies Still Use For Not Investing In Social Media

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

We all know by now that I like to have a little fun on this blog, and based off the popularity of my last “Top 10” post and an inspiring recent article from marketing CEO Lee Odden (@leeodden), I decided to write another list.

For those companies that are still operating in the stone age and ignore the fact that 127 million Americans alone use social media, this list is for you! So without further ado, here are the top 10 excuses companies still use for not investing in social media.. (imaginary drum roll please)

10. We don’t have the resources.

9. Can’t justify the costs because it’s too difficult to measure success.

8. Our company just isn’t ready for it.

7. It’s only good for consumer brands.

6. We have more important things we need to focus on first.

5. The audience isn’t quite big enough.

4. Our customers don’t really engage in social media communities.

3. We can’t compete with larger competitors.

2. There’s too many networks to keep up with.

And the number one excuse companies still use for not investing in social media..

1. It’s a fad just like MySpace was, it’ll pass.

*Editor’s note: I’ll be publishing a response next week that gives suggested tips for the next time you encounter this challenge.

Advertisements

5 comments on “Top 10 Excuses Companies Still Use For Not Investing In Social Media

  1. These are all so dead-on! I’ve noticed so many companies aren’t embracing of new ideas and aren’t keeping up with the ever-changing times… definitely looking forward to the suggested tips!

  2. Pingback: Tweets that mention Top 10 Excuses Companies Still Use For Not Investing In Social Media « PR at Sunrise -- Topsy.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s