New York gubernatorial candidate, Jimmy McMillan, may have received more votes from PR pros/students had he lobbied against the outrageous prices of industry events
I love getting emails about upcoming webinars and conferences. From presentations on social media ROI to how to build an effective media list, these opportunities can help everyone in the PR industry.
But just as you are about to sign up (since most of the e-mails conceal the price), you get to the registration page and find out the cost is $200. $300. In some cases they can be more than $1,000! Are you kidding me?! Forget the fact that small agencies and self-employed PR practitioners can’t afford this, but neither can big agencies!
Here’s a sample of some upcoming events:
– PRWeek – $895 for the “Age of Opportunity” social media conference
– DIGIDAY – $595 for a conference labeled, “The Seismic Shift: From Buying Content to Buying Audiences”
– PR News – $329 for a webinar on How to Make the Jump from to Visual Communications With the Flip Video Camera
*Just because I’ve highlighted these three outlets, doesn’t mean that they never offer low-priced events
– Business Wire – Costs vary, but BW offers a variety of different events without pros/students having to break the bank
– PRSA – They offer a ton of free events for members AND non-members
– Ragan’s PR Daily – Though some of their offerings can cost a lot, they do provide affordable ones as well
So how do you feel about all of this? Much ado about nothing or do you think something needs to happen to help reduce costs so more people can attend these events?
Please leave a comment below if you agree that webinars are too expensive and let your voice be heard!
- New Public Relations Measurement and Analytics Solution Drives Down Measurement Cost (prweb.com)
- Upcoming Social Media Webinars – 11/8/2010 thru 11/12/2010 (bethjbates.com)
- PR Daily webinar – The basics: How to produce a social media news release (pamil-visions.net)