Five Ideas for Brands Using Foursquare

Alan Danzis is a Senior Social Media Specialist at Ketchum PR

For almost a year now, I’ve done all I can to extoll the virtues of Foursquare to friends and colleagues in the PR world. I even blogged for a friend once about how I use it to help in my exercise-routine and my desire to become more healthy.

While the user base is still somewhat small (around six million), members are passionate and the media still care what they’re doing. Brands like StarbucksBravo and Gap have already offered great incentives for their customers/fans.

But there’s so much much that brands could be doing. Here’s a few ideas I’d love to see implemented..

1. Reward someone who checks in at the same time every day. For example, let’s say you have a local bagel shop, go ahead and name a breakfast sandwich after those customers.

2. Reward someone who checks in at certain times of the month. If you notice your customer checks in every third Friday of the month at a local sushi place, give them a free roll or bowl of edamame.

3. Reward someone who checks in with their friends. If you’re a local bar owner and more than five people show off their check-in on their phone, give them free shots.

4. Reward someone who’s a loyal customer. If you’re a retailer, and they check into multiple locations in multiple cities, give them 10 percent off their purchases for an entire month.

5. Reward someone who checks in at an awful time of day. If they’re checking in at 2am to a local Best Buy to get a hot, new game release, give them that actual game once for free.

Those are just a few of my ideas for fun Foursquare incentives that I haven’t seen yet. Leave a comment below if you have an idea or two as well—maybe @tristanwalker (Director of Business Development for Foursquare) is reading…

Alan Danzis is a Senior Social Media Specialist at Ketchum PR. He counsels clients on how to properly engage consumers online regardless of the platform. You can find him on Twitter at @adanzis.

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