I work mainly with growing companies that don’t yet have the budget to hire a PR firm, but I’m passionate about helping my clients craft compelling marketing messages and devise creative marketing strategies. So the work I do covers both marketing and PR – I’ve always felt that PR is just one of the many elements of the over-arching field of marketing (although I know some PR professionals who insist it’s the other way around).
So it saddens me when I see marketing and PR professionals entrenched in their separate silos, battling for control of a client’s mindshare (and budget). We shouldn’t be wasting our energy, and our clients’ time, jostling for supremacy – we should be co-operating to get the best possible results for our clients.
I also wish PR professionals understood more about the wider field of marketing, not just their own narrow segment of it. I sometimes teach workshops for account executives in PR firms, about how to write media releases (because I used to work at a newspaper, and I received lots of really BAD ones). I’m disappointed when they send out media releases saying: “XYZ Ltd. is delighted to announce the launch of blah blah blah…” – their clients might love it, but journalists hate it!
I just really wish PR pros would educate their clients that good PR and good marketing mean a lot more than just sending out a media release.
About the Author
Kay Ross is a Hong Kong-based Australian marketing consultant/coach/trainer, editor and copywriter, with over 30 years’ experience (and some strong opinions). She’s also a stand-up and improv comedian! Visit her website at www.kayross.com, and tweet her nicely at @kayross.
- Quick Review: The New Rules of Marketing & PR (keepthepeakunique.com)
- Social Distortion: Why PRSA and other Legacy Organizations Have Lost Their Relevance (belowthefold.typepad.com)
- Is your Agency Social? You better find out soon! (socialmediaexplorer.com)