PR and Social Media Bloggers Are Educators, Not Magicians

Whether it’s myself offering motivational job advice to PR pros and students, words of encouragement being delivered from Danny Brown, or insights from Jay Baer on using Facebook for Business, bloggers have a way of making things sound so easy to do. But at the risk of sounding like a downer, this post is to remind people that this could not be further from the truth.

Nothing we do at our jobs – whether it be in PR, social media, or marketing – ever comes easy. Neither myself, nor the aforementioned bloggers, will ever tell you that we have  the magic formula to success and that we know how to solve all of your problems.

However, what we do provide is a massive amount of information that we’ve come across firsthand from our own PR and social media experiences, and then pass along our knowledge to you, the readers. 

Sure, we bloggers all want more website traffic, hundreds of retweets and ‘likes’, and to be mentioned in industry publications. But the no. 1 goal for all of us (or atleast should be) is to offer guidance and counsel for your careers and hope that our posts help set you on the right path to success. Just know that the path can be a long, difficult one.

Just like we don’t guarantee results for clients, we don’t promise that everything we post is going to help everyone (though we keep our fingers crossed!) immediately.

So the next time you read a helpful, interesting post, yes, share it with everyone you know. Embrace the key learnings from it. But don’t think that implementing our ideas and becoming the star of your agency or company is something that happens overnight.

This is a challenging industry, we are all learning something from everyone thanks to all of the great bloggers out there, and being successful is something that takes a long time to accomplish.

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10 comments on “PR and Social Media Bloggers Are Educators, Not Magicians

  1. Totally agree with you! I’ve been a marketing consultant for over 7 years (and in marketing for nearly 20), and what I see happening most often is folks who have put the cart before the horse: they haven’t really figured out their offering but they’re trying like hell to sell it. The other thing people will do is try something once and when it doesn’t work quite the way they hoped, they give up and say, “Well, THAT didn’t work.”

    I want to change some of that and so have launched The Test Kitchen project (www.thewordchef.com/test-kitchen). In the first phase, I’ll be helping 100 small biz owners double their online leads in 3 to 5 months. For free. And documenting the process. I’m determined to figure out the key ingredients to getting people where they want to be.

  2. Pretty much agree with all this Andrew, it’s a lot of work and there are no magic bullets here, no overnight successes. And yet.. 1) all blogs will have their own goals, which will differ as to what value they add and why. And 2) the guarantee?

    What’s the business babble term — “results-driven,” right? Believe me I’m the first to say that running that ad or mailing that newsletter doesn’t automatically equal X number of calls, clicks and sales but we are about delivering results, benefits, value. I strongly believe you shouldn’t promise anything you can’t deliver and that you have to educate clients about the hard work involved: that you’ll have to monitor, track and possibly adjust strategies for better results. Didn’t mean to hijack your post as I do agree, just adding food for thought. FWIW.

    • Appreciate the great, insightful feedback, Davina. Every blog is different, and I hope every reader knows that bloggers are not smarter than the reader – we all just offer different experiences and hope that by passing our knowledge along to you, you’ll become that much more experienced in the world of PR/SM.

  3. You mean you can’t pull a rabbit from your hat 😉 It’s good to read real, honest posts like this because I often have the same feeling when it comes to blogging. I have some experiences and learnings I can share, but I also look to other’s experiences to learn from them as well. I think that’s the great thing about the blogging community–we all have something to share!

    • Exactly. Just take everything with a grain of salt and understand that, while our ideas may sound great, they can take time to implement, if they even get implemented at all!

  4. I have to say, it is so much fun to just rattle off 20 Bullets To Better Your Business and Beat the Heat, but really… I read those kinds of posts, too, for my own business. And the simple fact that I do not implement them for lack of time, know-how, or organization/preparation sends home to me the fact that if I really want or need them done, I’d better hire someone who knows how to do it faster and smarter than I can, so I can spend all day instead doing the things that I already know how to do well.

    Thanks for the reminder, Andrew.

    • Moving forward, maybe all of us bloggers should put a disclaimer at the bottom of each post: “While these tips may be helpful, you may never be able to use them fully”

    • Saving that time so we can focus on we do best.. Gotta agree on that point; everyone has different skills and sometimes we hire others because they can – via their experience and expertise – do things we can’t, often faster and more effectively.

  5. Pingback: Are You a PR Puppet or a PR Counselor? |

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