The other day I came across this article, “If Social Media Goals Are To Drive Sales, Should Sales Budgets Pay For It?,” and started thinking it made a lot of sense.
But just because I agreed with much that was written in the article doesn’t mean that everybody else does.
So… what do you think?
- What Do Companies Really Want from a PR Agency?
- Who Should Be In Charge of Managing a Brand’s Social Media Pages?
- Are You a “Social Media Pro” If You Aren’t Personally Active On Social Media Sites?