Should the Sales Team Pay for Part of the Social Media Budget?

The other day I came across this article, “If Social Media Goals Are To Drive Sales, Should Sales Budgets Pay For It?,” and started thinking it made a lot of sense.

But just because I agreed with much that was written in the article doesn’t mean that everybody else does.

So… what do you think?

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4 comments on “Should the Sales Team Pay for Part of the Social Media Budget?

  1. Pingback: Strategists Need to Continue to Do ‘Punk Work’ from Time to Time |

  2. Pingback: Who Funds the Social Media Budget: Sales or the Communications Team? |

  3. Pingback: How to Solve the Question: Who Funds the Social Media Budget? |

  4. Pingback: Do PR Students and Pros Want to Work In-House or at an Agency? |

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