You have to keep people excited, informed and hungry for more of what you offer. And that starts with omnipresent – or as close to it as you can get!
So how do you get your brand the attention it deserves?
Find out what your audience cares about by leveraging social media platforms
There are powerful tools that can help you understand what your audience wants. So what can you do with them?
-Ask followers what they’d like to see more of
-Conduct polls about your products or services
-Take note of which posts people respond to most
-Try giveaways: This can range from providing useful how-to content for free to offering a free product or webinar. Money is often a barrier to entry—give people the opportunity to try your product or service, love it, and come back for more.
Show people you’re human
Imagine you’re a PR pro for a celebrity. Would you pitch a piece on how many tweets Kim Kardashian gets per month? No. You would cater to what people want to know, like her workout plan, what she eats for breakfast and who she hangs out with. Surprisingly, people do actually want to know these things about Kim K.
The same rule applies to your brand. Yes, you want to provide useful information, but there’s a great benefit to creating and showcasing the culture around your brand. Share YouTube videos of co-workers joking around, encourage your team to mingle at events, create a blog with personality that highlights fund tidbits about employees. People are far more likely to remember you if you let them get to know you.
Find opportunities to share your work
Find speaking opportunities, reach out to bloggers, and submit your publications to magazines. Be creative!
Have you tried submitting your work to awards programs? Ragan Communications’ PR Daily Awards program, for example, (Disclaimer: I work for Ragan) is a great way to get your work in front of prestigious judges (from CNN to The Los Angeles Times) and boost brand awareness.
Winners are awarded a free registration to a Ragan conference of their choice. And, as our conferences feature companies like Southwest Airlines, Ogilvy 360 Digital Influence, and Mashable, it’s an opportunity to learn from and connect with the best and brightest in PR and social media.
What creative strategies do you use to build awareness of your brand? Please share this with your network and leave a comment on this post!
About the Author
Sam Hosenkamp is Ragan’s social media director. She grew up in the deserts of Saudi Arabia and San Diego, and graduated from the University of Michigan with degrees in English and Psychology. Connect with her on Twitter via @SamHosenkamp.
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