About Andrew Worob

While I work in the social media space, I’ve also spent several years doing “traditional PR” work.

That involvement, combined with my experience as a reporter and blogger, has given me tremendous insight into how to approach online campaigns from a 360 degree media perspective.

As a result, I’ve been fortunate to work with a variety of brands on developing and executing successful programs that truly integrate traditional media with online media efforts.


Some of my day-to-day responsibilities have included:

-Writing comprehensive social media plans (strategy, tactics, etc.)
-Providing ongoing social media counsel, including crisis communications strategy, to a variety of clients
-Overseeing and directing projects, community management efforts and managing team members across several accounts
-Ensuring that all online efforts are integrated with the PR team (and other business units) in order to completely understand the goals of the program and to put the right tactics in place
-Staying on top of social media trends and educating others, as appropriate.

Before I jumped into social/digital media full-time, I worked on more than 75 broadcast segments, including Late Show with David Letterman, The View, and The Today Show, among many others. I was also responsible for client coverage in print outlets such as The Wall Street Journal, The New York Times, AP and USA Today.

Feel free to e-mail me at: aworob1@gmail.com. You can also try contacting me via LinkedIn and Twitter.